Woody and I recently returned from the 2014 Midwest Aronia Association Conference.  We were thrilled to meet other growers of this super fruit and learn more about its cultivation and potential.

We know we are on the right path when we heard business folks and physicians talk about the health potential of these powerful purple super berries.

Understanding Antioxidants & ORAC values

The Aroniaberry contains a powerful natural blend of polyphenolic antioxidants. Antioxidants are important because they combat free radicals in our body that are created from daily living, stress, environmental pollution, medical x-rays and even exercise. Free radicals can damage cells which can lead to health and wellness related issues. Consuming foods high in antioxidants like the Aroniaberry may help support the body’s defense against these radicals.

Antioxidant levels in foods are measured by a test called ORAC (Oxygen Radical Absorbance Capacity ).  Scientists have found that antioxidants increase our bodies natural defense systems. The higher the ORAC, the higher the antioxidant activity. (Wu, Beecher et al. 2004) The graph shows the ORAC levels (expressed as µmol Trolox Equivalents per 100 g fresh fruit of a variety of different fruits, including Aroniaberries. USDA 2010).

We all know how they have promoted blueberries and how good they are for you.  Well, our little berries score almost twice as good on the ORAC scale.  It’s exciting…the big challenge is educating people that aronia berries are becoming available, how healthy they are, and how to use them.  Because for those of you who have tried them, they aren’t as sweet as a blueberry or strawberry, they have a little more of the tart tannin flavor.  But they can be wonderful too.  Check out some of the recipes and look for food products at Hy-Vee.